Chick-fil-A has built its rapid growth on the popularity of its signature chicken sandwich. But its unconventional approach to business has helped make it the third biggest fast-food chain in the U.S.
WSJ gets an inside look at the business strategies including the unique franchise model, small menu and culture driving the Atlanta-based company’s success.
Photo Illustration: Alexander Hotz/WSJ
0:00 Chicken sandwich
0:42 Chick-fil-A’s history
1:26 Small menu
3:04 Atypical franchise model
5:06 Culture and values
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