How Blue Bottle Went From A Coffee Cart To A $700MM Valuation

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Blue Bottle Coffee offers drip coffee that costs roughly $5 per cup at more than 75 cafe locations around the world. The company touts its high-quality single-origin, freshly roasted artisanal beans. Based on Nestle’s 2017 purchase of a majority stake in Blue Bottle the latter has a valuation of more than $700 million.

Before he founded Blue Bottle, James Freeman was a struggling classical musician roasting his own fresh beans as a hobby. Since he was obsessed with drinking the freshest cup of coffee he could find he purchased raw, green coffee beans before heating them himself. Freeman felt that most retail coffee chains over-roasted their beans.

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How Blue Bottle Went From A Coffee Cart To A $700MM Valuation

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26 COMMENTS

  1. I rememer when they popped up at the Ferry buil😊ding farmers market. I actually stood in line to get a cup and was rolling my eyes at how they slowly poured the water over the grinds. So nerdy! And expensive. But it was good coffee!

  2. The coffee industry is crazy… my wife wanted a ninja espresso machine. After comparing, I decided to buy us a Breville Bambino (entry level) $300.
    But people are willing to buy a $1k espresso machine and accessories to get that great perfect taste.
    Now, I gotta convince my wife to ground our coffee.😅

  3. I literally paid $10 that’s including tip for my cup of coffee today! Lmao. I normally don’t but I found this lady that literally sells coffee from her house and has a coffee bar business. It was absolutely delicious.

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