How I Built a $1 Billion Start-Up Called Misfits Market

45

Misfits Market is an online grocery delivery service that sells “ugly” organic produce for cheap. In the first four months of 2021 alone, Misfits Market rescued the same amount of food it saved in 2020 as a whole. In 2020, Misfits Market shipped 77 million pounds of food to more than 400,000 households across the U.S. Since launching in 2018, Misfits Market has expanded to both coasts, has over 1,000 employees and has received over $300 million in funding. Bloomberg reports its valuation tops $1 billion, putting it into unicorn territory. But Misfits Market wasn’t an obvious success. In fact, it was just one of many businesses started by its 29-year-old founder Abhi Ramesh.

» Subscribe to CNBC Make It.: http://cnb.cx/2kxl2rf

About CNBC Make It.: CNBC Make It. is a new section of CNBC dedicated to making you smarter about managing your business, career, and money.

Connect with CNBC Make It. Online
Get the latest updates: https://www.cnbc.com/make-it
Find CNBC Make It. on Facebook: https://cnb.cx/LikeCNBCMakeIt
Find CNBC Make It. on Twitter: https://cnb.cx/FollowCNBCMakeIt
Find CNBC Make It. on Instagram: https://bit.ly/InstagramCNBCMakeIt

#CNBC #CNBCMakeIt #MisfitsMarket

How Abhi Ramesh Built Misfits Market

source

45 COMMENTS

  1. this is scam business. please do not sign up on their website they will automatically start sending random stuff and charge your credit card and they will not refund the money

  2. Right now, things are a little weird. The US dollar is becoming less valuable for purchasing goods, but it is becoming more valuable overall. Due to people investing their money in dollars for security, assets like equities, homes, cryptocurrencies, and precious metals aren't doing as well as they could. I'm concerned that my $320,000 in savings will depreciate quickly. What should I do with my cash to keep it secure?

  3. Have just cancelled my membership. Since the price rise, the quality has fallen, boxes aren't packed catefully – resulting in broken, leaking, spoiled food. Dairy orders aren't sealed & leakage is constant. I haven't had a single order WITHOUT problems since the price rise. I also don't like being told when I'm allowed to shop as Misfits does. Misfits now is just a higher priced rip off.

  4. Im looking for a partner with a huge company for my business and i have a business meeting with them this Thursday! What would you suggest to have in place before the meeting!
    im starting a different organic food waste business.

  5. Protecting your capital is much more important than making money. Basically because if you lose your capital, making money is much harder. ''Missing the train'' vs. ''losing your money''. There are a lot of trains, but if your money is gone, it's over.

  6. While his concept is noble, I had to end my account with both Misfits and his newly acquired Imperfect Foods. Why? Imperfect and now Misfits through their warehouse has a VERY POOR track record in packing goods safely and properly. Why use insulated bags if the packers are TOO LAZY to seal them? Makes for food safety of perishable items questionable.

  7. Great video☺️. I started watching your videos last year as a beginner before giving stock and crypto market a trial. I was able to make $17,300 in one month with a capital of $4,000 trading with an experience expert who guided me through out my trading.

  8. This is a really inspiring story about how taking a calculated risk and finding a way to solve a problem can lead to success. Abi did a great job of coming up with a solution that nobody else thought of. Best wishes to MisFits company.

  9. It is interesting how this kind of founders navigate the whole aspect of the business. For this case, the logistics process, its a challenge to employ people (esp. in leadership) who will participate on the business vision the founder has.

  10. In India and I want to believe in all Asian developing countries, this concept of selling gone bad produce in less price is age old practice. It is done directly by the farmer to the consumer or the shop keeper to the consumer. My father used to bring such produce a lot when we were kids and most of the times my mother used to find large amount as eadible. This is a business in USA and can be or already a business in urban areas of developing countries because of the mentality to get only fresh produce or most of the time best in look and feel produce.

  11. Sheesh… In just 2 Years it grows exponentially… I just wonder how he managed all the things. I myself already had headache just keeping up 2 groceries stores…

Comments are closed.