On is a Swiss running shoe company that is the brainchild of Olivier Bernhard, a six-time Ironman champion and former professional triathlete. In just 11 years, the upstart company went from zero to a valuation over $7 billion. This is the story about how a two time world champion and his friends landed Roger Federer to help create one of the fastest growing shoe companies in the world.
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How I Built A $7 Billion Shoe Company Called On | Founder Effect
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One of the most uncomfortable and stiff shoes out there
Just bought my first pair of ON (All White Cloud 5) – very nice neutral looking shoe. I'm so tired of sneaker culture and "hypebeasts" and what's trendy and just wanted something comfortable, good looking, and out of the mainstream. This is coming from a 34 y/o that has owned Jordan 1s, Blundstones, New Balance, Dunks, etc.
OK, so if I want to make some trendy gimmick ugly dad shoes then all I really need is a bunch of connected friends. Cool story, really makes me believe in the meritocratic merits of capitalism and consumerism.
Hey fellow runners, you need to hear about my ON GO running shoes nightmare. After just 2 months, they fell apart, and despite having the receipt, ON GO's customer service refused to help. Don't make the same mistake I did. Avoid ON GO like the plague! #ONNOGO #CustomerExperience
focusing on just 3 countries makes so much sense at the beginning. Great story
Too bad the shoes are garbage.
I still remember walking into a hiking store and saw these shoes. I was amazed by the aesthetic design and thought it was for women only. Then, saw the male ones, and bought a pair. Difference it makes from just wearing flat shoes, and since then got me three other pairs. I still want the beige ones though! With light blue, looks so nice.
Why don’t you get manny pacquiao as your endorser. I can talk to him
People were looking for a non woke brand and tired of the nonsense from Nike and Adidas. The timing was everything. Nice shoes.
Everytime I look at the logo, I always think Qn, have never seen On
👋🏾 Hey Guys. Can you please help me?!! What is the company is in china they went to manufacture and test their Brand? Please I would appreciate your answer 🙏🏾!!!!
too much consumerism ….iys just about profit .. who cares about the only planet we have right
9/10 people own this shoe, mainly because there’s been so little on the market of real value. This came up by force of spirit and endurance, and most business people have little of that; what they do have is greed and aversion to vulnerability.
i suffer from plantar fasciitis and the ONs shoes are top recommendations. i managed to hike up to the Hollywood sign and navigate around the rocks at the grand canyon with these shoes. they’re very comfortable and helps me walk for long periods of time
great interview. wish the best for this guy
I finally tried these one about a month ago. I wasn’t impressed. I was looking for max cushioning while recovering from Achilles tendinitis. Hoka, Nike and ASICS were all better in the max cushion area.
Hokas or On? why?
ON will follow the same trajectory as UA and be an irrelevant brand with a penny stock by 2026. the shoes are ugly, they tied themselves to Federer who is old and now retired, and have no appeal as streetwear except to Kuwaiti moms and the REI dorky dad demographic
Good story on growing a successful company: ON knowing what you don't know, ON experiential marketing, ON IPO and dual-share class, and ON competition.
Just bought my first and sister's first pairs of on❤
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