How Oatly Lost Its Grip on the Oat-Milk Market | WSJ

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Oat-milk took the dairy aisle by storm after Swedish brand Oatly overhauled its marketing. But Oatly has struggled to keep up with production as demand grows – leaving room for rivals to take market share. Illustration: Reshad Malekzai

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23 COMMENTS

  1. Oatly is great! We get their oatmilk if we're grabbing quick groceries at Target.

    Planet Oat's is my favourite, but when Chobani's are on sale, we go for them off the shelves!

    They're all great products though!

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