How Yeti Became A Billion Dollar Business

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Yeti makes a variety of products, but it’s best known for its line of coolers that run from $200 to $1,300. Founded in 2006, the Austin, Texas company builds products that are part cult status symbol, part functional tool for those who appreciate the outdoors. Yeti enthusiasts include celebrities like Reese Witherspoon, Sandra Bullock, Matt Damon, Jimmy Kimmel, and hunting enthusiast Joe Rogan, who praised the coolers on his podcast in April 2018.

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How Yeti Became A Billion Dollar Business

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43 COMMENTS

  1. I bought a yeti like 7-8 years ago and still use it to this day for coffee and cold drinks. The paint has held up pretty good for how many times I’ve dropped it. And it’s that rare blue Color had no idea people were paying that much for them.

  2. As an outdoorsman I realize i can get by with most regular products, no i dont need a yeti to do what i do. The reason i get them is because I know i am putting money into something of quality. It does preform better than most products. And I know this cooler is going to last a really long time. Even if I manage to break it they have replacement parts i can buy and fix it. I like serviceable product. Those igloo coolers are junk, i have broken a dozen of them. You just throw it in the landfill when it breaks. But a yeti either wont break or is repairable. I respect that and its valuable to me . Its not for everyone but its for me. And I didn’t even mention the money saving i get out of it. I run construction sites and we have coolers with water bottles at all times. We mainly use the igloo coolers but i use my yeti. The igloo ones have to be replenished with ice every single day. At $5 a bag and 2 bags per cooler thats $10 a day each cooler. But my yeti will hold ice for 4 or 5 days. That saves so much money if you are like me and always use a cooler. It doesn’t take long to pay for itself. The reason she didn’t see those results is because she put ice in a warm cooler so it takes a long time to cool off the inside of that cooler. If you always keep it cold and keep ice in it it will last a very long time. If you want the results you gotta pre chill it. But even if you dont 3 days is still impressive when the igloo wont make it through a 8 hr day.

  3. If it truly keeps ice cold for DAYS when closed it can simply be worth it simply for food safety reasons. If you’ve ever had a long car trip in which you wanted to bring raw ingredients to some other location then you know what I’m talking about

  4. Is it cool to put a yeti sticker on your truck? I would always see that in Texas. I always wondered why someone would want a sticker on their trucks window of a cooler or a tumbler. It just seems odd. It’s like putting a sticker of black and decker or a febreze sticker on your car

  5. The teacher made me want to burn all my Yeti products😅.. Leave it to a teacher to be a complete weirdo who attaches their identity to a Brand of thermal regulating vessels 🤯😅🙈

  6. American obsessive consumerism is reason why the nature that these Yeti people love so much is quickly dying. I can foresee these indestructible, colourful yetii in landfills one day.

  7. Greetings everyone, am in search of someone that has better trading knowledge, I mean someone that has a good understanding about cryptocurrency to share with me so I can earn too pls

  8. Monica is a sad person, she really has sad life if she needs a product on her desk to help remind her and those around her that she has a life, it's pathetic really, I understand liking a product but wasting her teacher salary on an expensive brand just to satisfy her self is stupid! Monica is a fine example of why many people can't become rich!

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