Why 7-Eleven Failed In Indonesia

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Indonesia’s first 7-Eleven opened in 2009 and became a popular hangout spot for consumers. At their peak in the Southeast Asian country, they numbered 190 stores, offering free Wi-Fi and a seating area for guests while selling fresh local meals and traditional 7-Eleven snacks like the Slurpee. Despite the chain’s popularity, the franchisee, PT Modern Internasional, shuttered all remaining 161 stores there in 2017.

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7-Eleven Was Popular In Indonesia — But That Didn’t Save It From Total Failure

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44 COMMENTS

  1. as a malay malaysian from the peninsular, theres plenty of friendly indonesian workers and immigrants in my area and especially the local 7 eleven i worked at and i was told by the customers that theres not really that many 7 eleven in indonesia as i assumed considering indonesia is huge, some that came from different provinces also said they never knew about 7 eleven in the first place

  2. Forgot to mention that they rented huge stores bigger than most supermarkets, because they were planning to work like a 7/24 bar. Once they got rejected from selling alcohol, huge store = huge rental but no income. 7eleven still has chance to re-enter market.

  3. Back in 2010, my mom's promise of getting 711's chicken katsu and rice with cheese sauce and big gulp for breakfast was the one and only motivation I had to wake up early and go to school everyday, because at the time I deeply hated school with a passion lololol. That's why I was a little sad when they announced they're closing down 711 in indonesia, for the sole reason of having so much nostalgia with them. But I guess it made sense. Not enough generated revenue, the alcohol ban, the policy of them classified as a small scale restaurant, among other things

  4. When I was in primary, my school was located just next to 7-11 store in Jakarta. I remembered seeing a lot of young adults and teenagers going to the convenience store only to buy a snack or a slurpee and sit on the provided chairs for hours making use of the free wifi there. Some of my classmates went to the store to buy a bag of chips for like 50 cents and add lots of nacho cheese from their machine. Their business model was unsustainable and that explained why 7-11 business venture failed to survive in Indonesia.

  5. My aunt explained how when she was in college 7/11 still existed but not much people bought from the store because it was expensive and even if they did they would just buy tea and sit outside on their phones
    Edit : i literally wrote this comment before i even watched the video, everything my aunt said was correct, lmao

  6. Well when i was a kid i actually try to buy one drink from there but some how what is the first thing in my mind, it's really not my taste some how, well and it's really hot in there there is one eleven that still open in Jakarta it's at season city and it's really close with lobby and it's really are hot in there.

  7. Im Indonesia and since 2 years ago, i never buy product from Indomaret or Alfamart again except for e-commerce payment bcs the small store (common poeple store) can give me competitive price.

    Indomaret and Alfamart just monopolize too much, its hurting small store.

Comments are closed.