Starbucks, the $124.4 billion global coffee giant, trails only McDonald’s as the largest restaurant chain by market capitalization. Until a few years ago, the massive coffee company held more mobile payment users than Apple Pay. But what actually makes Starbucks excel in a crowded market?
WSJ’s Heather Haddon explains how Starbucks used technology to build its loyal customer base and why mobile orders are shifting the chain’s business priorities.
0:00 Starbucks operates like a bank
0:52 Starbucks’s history and menu
2:59 Starbucks’s technology
4:16 Store models
4:49 Culture and values
The Economics Of
How do the world’s most successful companies generate revenue? In this explainer series, we’ll dive into the surprising stories behind how businesses work–exploring everything from Costco’s “treasure-hunt” model to the economics behind Amazon’s AWS.
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